Sales Tip #8 - Wholesale for Beginners

We hope you enjoyed our last sales tip about Social Media. At the moment we are so busy with YOUR Exhibition, so it took us a little bit longer than usual to compile this sales tip. Anyway, this time we want to think about selling your prints at shops in your city/neighborhood (at least we will start with those before you sell them nationwide...).
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Let's start with the products you are currently offering and probably selling online in your own store, on Etsy, or similar platforms. What are your bestsellers? Do you offer prints of a specific category (e.g. birthday cards)? Probably the most important question: About which of all these products are you most passionate? - You will probably print a lot of them in the future. Combine all the answers to these questions above and you should be able to decide with what kind of prints you want to approach your first store. Your offering should be in line with the offerings of your potential store you want to team up with.

For example, if you offer birthday cards you probably don't want to engage the book store next door. Instead, think about gift stores in your neigborhood, even places that sell flowers (especially if you offer other kind of thank you cards that also go well with flowers). On the other hand, the book store would be the perfect place to sell unique bookmarks. Maybe the book store itself will be your next customer if they want to use the bookmark as a giveaway for regular customers or as a promotional gift. It's all about some brainstorming and where the overlaps of your and the store's potential customers are.

Found some potential stores? Let's do some research and background check to see what the clientel of those shops are, what products they exactly offer, their price range, and the overall appearance. Ask yourself: Do my prints fit into their range of offerings and does this shop actually attract customers who would buy my products? You can't always tell for sure, but it makes sense to get potential shops in some kind of order instead of approaching them randomly. Stop! Before you run out of your studio, prepare yourself. Get out of your printing clothes, grab a few of your handmade letterpress business cards, and also some picture perfect examples of all the work you want to offer. And most important: Think about wholesale prices, that's what the shop owner will want to know. Also, think about:

  • Do you grant rebates for bigger amounts of orders?
  • How can they order your products (online, with a form, etc.)?
  • How fast can you deliver?
  • Do they have to buy a minimum number of items?
  • What about a return policy for your products?


There are a lot of things to consider. And last but not least: Bring all this information with you as a printout. Maybe also as a nice letterpress catalog to underline your commitment to the art of letterpress and your printing skills. You should also leave examples of your work and your business card with the shop owner. They will need some time to think about your offer and they should have all the neccessary information they need to make a decision. Give them some time, but don't hesitate to reach out to them again if you don't hear back from them. Don't take no answer as a "NO"!

Sounds all very easy, but you are probably the born print wizard, but not the same skilled sales guy. So, it's all about some courage and preparation. Train yourself and sell your products to your best buddy or even better to your co-printer.

We wish you good luck and if you like this article we would be very happy if you shared this sales tip by clicking on "Share" in the bottom right corner of this page. Comments or feedback? Send us an email to info@weloveletterpress.com. Thanks!